How VERIS works
Six technical planes. Independent verification. 48–72 hour delivery. Here is the full process.
The AI Search Problem
Search behavior has fundamentally shifted. Over 60% of US searches now display AI Overviews before traditional blue links, and millions of consumers use ChatGPT and Perplexity directly to find local service businesses. These AI systems do not process websites the way traditional search indexers do—they rely entirely on structured data models, machine-readable texts, and explicit crawler permissions to understand who you are, what you offer, and who recommends you.
Most independent business websites are completely invisible to these engines. Web designers build for humans; traditional SEOs optimize for yesterday's algorithms. If an AI crawler cannot access your site because of outdated robots.txt directives, or cannot interpret your business category due to missing schema, it will simply recommend your competitor whose technical foundation is verified. We fix these exact technical blind spots.
What we check — and why each plane matters
Structured Data
We check the schema type, required properties, sameAs array, FAQPage, and SpeakableSpecification.
Without this, Google's AI cannot definitively identify what your business is or does.
AI Crawler Permissions
We audit GPTBot, PerplexityBot, Google-Extended, and ClaudeBot directives in robots.txt.
If blocked, ChatGPT and Perplexity cannot read or cite your website whatsoever.
LLM Documentation
We verify the existence, structue, and completeness of your standard llms.txt files.
AI tools have no structured, low-latency summary of your business to reference natively.
Social Meta
We check og:image dimensions, og:description, and twitter:card requirements.
Your brand renders broken or unenticing citations in AI chatbot interfaces.
Technical Performance
We assess Mobile PageSpeed, Core Web Vitals (LCP, CLS), and render-blocking resources.
Slow websites get timed out and abandoned by complex crawler threads.
Entity Recognition
We test Knowledge Panel triggers, Bing indexation, and exact NAP consistency.
AI systems lack corroborating external evidence to trust your core entity.
Every audit is independently verifiable
We don't just hand you a report with our own opinions. Every visibility claim we make is independently verifiable using Anthropics' Claude. Our reports include verifiable prompts that you can copy, paste into a fresh Claude session, and see the exact same visibility proof yourself.
How to verify
- 01
Sign into your Claude account directly at anthropic.com.
- 02
Copy the exact verification prompt from our audit report.
- 03
See Claude confirm your current brand visibility exactly as we reported.
What gets implemented
- Correct schema type for your business category (Hotel, Restaurant, Spa, Physician, LegalService, etc.)
- All required and recommended schema properties
- sameAs entity linking to your TripAdvisor, Yelp, Healthgrades, or Avvo listing
- FAQPage schema with 5+ Q&A pairs
- robots.txt with explicit allow directives for all AI crawlers
- /llms.txt and /llms-full.txt
- Sitemap submitted to Google Search Console and Bing Webmaster Tools
- Open Graph tags corrected (correct image dimensions, all properties present)
- Apple Maps listing initiated (Siri local recommendations)
What is NOT included
- Website design or visual changes
- Content writing or copywriting
- Social media management
- Booking system integration
- Anything not in the agreed scope
We only touch the underlying code that search engines read. Your CMS access is completely safe—your actual layout, copy, and visual branding remains completely untouched.
Implementation Timeline
Audit Sent
You receive your full technical audit (free, immediately).
Approval
You approve the scope document and process 50% upfront payment.
Execution
Implementation is executed into your exact CMS specifications.
Delivery
Delivery alongside before/after screenshots and validation.
Maintenance
Optional monthly timeline begins tracking API and engine updates.
Ready to see exactly what your site is missing?
We'll show you exactly what's missing before you pay anything.
Get Your Free Audit