VERIS frames proof as a public, checkable layer. The point is not to ask a prospect to trust broad claims. The point is to show how the finding can be tested, verified, or at least inspected with real evidence.
What counts as proof
Proof can include live crawlable pages, structured data validation, before-and-after technical changes, public verification tools, or evidence that a business is easier to classify and cite after implementation.
What does not count as proof
Unsupported revenue promises, unverifiable rankings language, and vague before-and-after storytelling are not enough. If a claim cannot be checked or explained clearly, it should not be carrying the page.
Where proof leads
Proof should move a reader into the relevant service, vertical, or audit path. It should reduce uncertainty and help the next action feel informed rather than pressured.